AMSOIL costs more than my regular oil does. How can I justify paying this higher cost?

AMSOIL Synthetic Motor Oil is more expensive off the shelf than most petroleum oils. But comparing AMSOIL and other motor oils is like comparing apples and oranges: AMSOIL's performance so far exceeds that of conventional motor oil, it's really a different class of product. AMSOIL is a premium product that rightfully commands a premium price.

Like anything of real value, however, the true consumer cost doesn't end with the off-the-shelf price. AMSOIL Motor Oil is extremely cost effective compared to conventional 3,000-mile drain interval oils in savings realized in fuel economy, reduced repairs, fewer oil changes, reduced downtime, reduced maintenance and extended engine life.

Compare "Price" with true "Cost"

AMSOIL

1 yr./25,000 miles

Petroleum

3,000 miles

5 qts. @ $9.15/qt. =

$45.75

40qts. @ $3.00/qt. =

$120.00

1 AMSOIL filter @ $16.00 =

$16.00

8 filters @ $6.00 =

$ 48.00

Subtotal

$61.75

Total Cost

$168.00

       

2% increase in fuel mileage
(25,000 miles per year driven)

     

20 mpg to 20.4 mpg

     

$3.00 per gallon

($73.53)

   

Total Cost

$11.78 savings